The Two Most Common Security Sales Growth Problems (and How to Fix Them)

The Two Most Common Security Sales Growth Problems (and How to Fix Them)

Frequently we see two problems that afflict security sales teams, causing owners and managers frustration and a company to stagnate. These problems also acutely become apparent during economic downturns, when it might be too difficult or too late to fix them.   As the pandemic continues, some security companies are strongly expanding while others are...
Embrace Challenges and Take Action to Prevent Problems

Embrace Challenges and Take Action to Prevent Problems

As with all industries, the electronic security and life safety channel is full of challenges — meeting customer expectations, the upcoming 3G sunset, DIY, cybersecurity and talent acquisition, to name a few — but it is when we refuse to boldly confront challenges such as these that problems develop....
Coaching and Mentoring — What’s the Difference?

Coaching and Mentoring — What’s the Difference?

I have a confession: I love watching the NCAA March Madness Tournament … not because I am some huge basketball fan, but mainly because of the excitement and the ability for an underdog team to get a huge win. Watching these young athletes pour their heart and...
ESX 2021 Virtual Experience to Deliver Real Education, Innovation and Connections

ESX 2021 Virtual Experience to Deliver Real Education, Innovation and Connections

Join your community of security professionals at the ESX 2021 Virtual Experience, the only national event dedicated to networking and educational opportunities for the professionally installed and monitored electronic security and life safety industry. Hosted by the Electronic Security Association (ESA), the 14th Annual ESX exhibition will take place June...
Legislative Summary – March 2021

Legislative Summary – March 2021

Here are highlights of legislative activity that could impact the electronic security and life safety industry.   Federal Legislative Summary – March 2021 Congress was busy in March. And this was not always a good thing. While the Paycheck Protection...
Georgia Bill Shows What Can Be Accomplished with Coalitions

Georgia Bill Shows What Can Be Accomplished with Coalitions

ESA participates in several coalitions on the advocacy and public affairs front. We participate in a connected technology coalition that includes several limited energy associations and large national corporations that work to protect the limited energy segment within the National...
How to Become a Security Technician

How to Become a Security Technician

Check with your state regarding licensing and training requirements to become a security technician. Complete ESA’s Certified Alarm Technician Level 1 training to gain foundational skills. Determine a specialization. Take advanced training classes. Take continuing education classes.   Check State...
Responsible Financial Management

Responsible Financial Management

Financial management is one of the main foundational principles for small businesses success. Effective bookkeeping; making projections based on data; accurately interpreting financial statements and learning how to finance business needs leads to logically sound business decisions. Part of financial...
Blending Security and Wellness

Blending Security and Wellness

Overall wellness has seemed to take a sidecar alongside security — keeping people, buildings/facilities, homes, and possessions safe and secure while ensuring a healthy environment. Propelled into existence by COVID’s global pandemic and the aging population, this trend is building momentum...
Non-profit OurCalling Finds Solace for Staff from ESA Member Company SECURalert

Non-profit OurCalling Finds Solace for Staff from ESA Member Company SECURalert

When ESA Member, SECURalert — a company that has been designing, testing and manufacturing radio frequency (RF) solutions since 1993 and is currently known for their enterprise wireless panic button system to protect workers in duress — was recently called upon to create a cost-effective, highly accurate...