ESA Members Take Charge of 2021 SDM 100

ESA Members Take Charge of 2021 SDM 100

For its 31st year of publication, the 2021 SDM 100 — a list compiled of the 100 largest security providers to measure consumer dollars gained by security companies — reflects results from top security companies during the COVID year of...
The Good and the Bad of 2020 — Why Membership Matters

The Good and the Bad of 2020 — Why Membership Matters

We can all agree that 2020 has been an unusual year. And while we might look back on it as the year of masks, lockdowns and Zoom call faux pas — for better or for worse, it’s invigorated many to...
Let This Be a Wake-up Call

Let This Be a Wake-up Call

By Gretchen Gordon I started Braveheart Sales Performance in 2009 on the heels of the “Great Recession.” We made our name in the security industry because so many companies were struggling with their teams. They wanted the salespeople to hunt...
You Don’t Know What You Don’t Know about Contracts

You Don’t Know What You Don’t Know about Contracts

We all can agree that contracts are a must in this industry - an absolute must. When a lawsuit is a mere ticked off customer away, it is imperative that contracts be clear and concise. I know the contract process...
Rodger Reiswig Receives Sara E. Jackson Award 2020

Rodger Reiswig Receives Sara E. Jackson Award 2020

A family man and motivated spokesman for industry standards, Reiswig has been at the same companycontributing to the industry for 34 years. He started at Simplex Time Recorder, which was bought by Tyco International and later merged with Johnson Controls.   “When I started out, I was going to school for electronics at...
Children of First Responders Receive 2020 ESA Youth Scholarship Awards

Children of First Responders Receive 2020 ESA Youth Scholarship Awards

Winners of the 2020 ESA Youth Scholarship Program have been announced. These high school seniors are children of first responders who have demonstrated a commitment to excellence and are inspired by the work their parent(s) do in our communities.   In 2020, the program awarded more than $33,000 in scholarship awards across the...
Companies Donate to Workforce Development Industry Initiatives

Companies Donate to Workforce Development Industry Initiatives

With the recent necessary cancellation of the annual AIREF Golf Classic Tournament in Las Vegas this year, the organization’s sole fundraising event, some companies are stepping up to support the vital mission of driving new talent to the electronic security and life safety industry. ...
Personality Assessments in the Electronic Security Industry: Harmful or Helpful?

Personality Assessments in the Electronic Security Industry: Harmful or Helpful?

What do personality tests really reveal? Many companies see the benefits of handing out a personality test upon hiring, such as understanding how a worker interprets tasks or how well an employee might work with others. Others warn of potential...
ESA Hosts Sales Webinar to Guide Industry Through Pandemic: Arms its Members with Free Online Sales Courses

ESA Hosts Sales Webinar to Guide Industry Through Pandemic: Arms its Members with Free Online Sales Courses

The Electronic Security Association (ESA) is again arming members — and the industry — through the COVID-19 crisis. This time, with free online sales training and resources. ESA has teamed with its Choice Service Provider, Braveheart Sales Performance, to deliver...
ESA at the Turn of a Decade

ESA at the Turn of a Decade

ESA staff was busy during 2019 building new benefits and improving the services we provide to give our nationwide members powerful tools for success. Your success has always been ours – and in 2019 there was much to report. In...

Are You Leveraging the Power of ESA Membership?

There’s no better way to build and strengthen your business than by leveraging the benefits of ESA membership.

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