See all of the moments from ESA’s first event back in person, Oct 4-7 in Frisco, TX at the Dallas Cowboys World Headquarters. Register for the ESA 2021 Leadership Summit Virtual Pass to get access to OnDemand Session recordings, available...

For its 31st year of publication, the 2021 SDM 100 — a list compiled of the 100 largest security providers to measure consumer dollars gained by security companies — reflects results from top security companies during the COVID year of...

We can all agree that 2020 has been an unusual year. And while we might look back on it as the year of masks, lockdowns and Zoom call faux pas — for better or for worse, it’s invigorated many to...

By Gretchen Gordon I started Braveheart Sales Performance in 2009 on the heels of the “Great Recession.” We made our name in the security industry because so many companies were struggling with their teams. They wanted the salespeople to hunt...

We all can agree that contracts are a must in this industry - an absolute must. When a lawsuit is a mere ticked off customer away, it is imperative that contracts be clear and concise. I know the contract process...

A family man and motivated spokesman for industry standards, Reiswig has been at the same companycontributing to the industry for 34 years. He started at Simplex Time Recorder, which was bought by Tyco International and later merged with Johnson Controls.   “When I started out, I was going to school for electronics at...

Winners of the 2020 ESA Youth Scholarship Program have been announced. These high school seniors are children of first responders who have demonstrated a commitment to excellence and are inspired by the work their parent(s) do in our communities.   In 2020, the program awarded more than $33,000 in scholarship awards across the...

With the recent necessary cancellation of the annual AIREF Golf Classic Tournament in Las Vegas this year, the organization’s sole fundraising event, some companies are stepping up to support the vital mission of driving new talent to the electronic security and life safety industry. ...

What do personality tests really reveal? Many companies see the benefits of handing out a personality test upon hiring, such as understanding how a worker interprets tasks or how well an employee might work with others. Others warn of potential...

The Electronic Security Association (ESA) is again arming members — and the industry — through the COVID-19 crisis. This time, with free online sales training and resources. ESA has teamed with its Choice Service Provider, Braveheart Sales Performance, to deliver...