ESA provides many helpful tools that members use to stay as efficient and profitable as possible. But the question is: Are you using all the available tools? If you are not currently following ESA on social media, this is for...
Indicated by the 79 members of the CE Pro 100 earning some sort of recurring monthly revenue (RMR), with the most obvious being security-related in terms of monitoring and service agreements, vast opportunity exists for consumer electronic (CE), audio visual (AV) and networking...
Your customers want to see that your company is credible to ensure they are hiring a trustworthy, reputable company. One way to build your credibility is by using the ESA logo on your website. Here’s how to utilize your ESA...
In honor of Cinco de Mayo, we celebrate alongside our Spanish-speaking communities, demonstrating our appreciation by offering some of the most popular ESA National Training School (NTS) courses in Spanish. A few years ago, after speaking with customers and conversing...
Cecil Hogan, founder and president of Security Consultants, Inc. in Memphis, Tenn., and president of ESA from 2002-2004, passed away on Saturday, April 24, 2021. Hogan served 13 years on the ESA Executive Committee and in 2004, he was awarded...
Just as Merlin presented us with the challenge of finding qualified talent in his article titled Embrace Challenges and Take Action to Prevent Problems, the pandemic has presented us with a challenge as well — to segue from a growth economy...
Frequently we see two problems that afflict security sales teams, causing owners and managers frustration and a company to stagnate. These problems also acutely become apparent during economic downturns, when it might be too difficult or too late to fix them.  As the pandemic continues, some security companies are strongly expanding while others are...
As with all industries, the electronic security and life safety channel is full of challenges — meeting customer expectations, the upcoming 3G sunset, DIY, cybersecurity and talent acquisition, to name a few — but it is when we refuse to boldly confront challenges such as these that problems develop....
I have a confession: I love watching the NCAA March Madness Tournament … not because I am some huge basketball fan, but mainly because of the excitement and the ability for an underdog team to get a huge win. Watching these young athletes pour their heart and...
Join your community of security professionals at the ESX 2021 Virtual Experience, the only national event dedicated to networking and educational opportunities for the professionally installed and monitored electronic security and life safety industry. Hosted by the Electronic Security Association (ESA), the 14th Annual ESX exhibition will take place June...