ESA’s National Training School Launches New Training as a Service (TaaS) Program

ESA’s National Training School Launches New Training as a Service (TaaS) Program

ESA’s National Training School announced the launch of its new Training as a Service Program (Taas) last week at ESX in Indianapolis. This member-only customizable training program is designed with two tracks to help security professionals develop the skills they...
A Fresh Look at What’s Ahead in 2019

A Fresh Look at What’s Ahead in 2019

By Merlin Guilbeau, IOM - Executive Director & CEO I want to take a moment to applaud 2018. It was a busy one for the association. We celebrated our 70th year and achieved some significant milestones... I want to take...
Optimize Your Sales Organization

Optimize Your Sales Organization

By Gretchen Gordon, Braveheart Sales Performance Do you have FOMO (Fear of Missing Out)?  Well you might if you missed the Leadership Summit in Austin.  But to ease your concern, here are the four key takeaways from a session I...
The Voice of the Electronic Security and Life Safety Industry

The Voice of the Electronic Security and Life Safety Industry

If you haven’t noticed, the largest and longest standing association for installers, integrators and monitoring companies in the electronic security and life safety industry, is looking a little different. While ESA’s brand has evolved its look, its membership is still...
Meet Cameron Fleck — A Young Leader to Watch

Meet Cameron Fleck — A Young Leader to Watch

From a small farm, Cameron grew up with exposure to working on police cars and CCTV cameras. It wasn’t long before electronics became his passion. Upon his pursuit of higher education, he focused on electronics and telecommunications. Out of college, he...
Eleanor Duffy — The Businesswoman, Humanitarian, and Co-Founder Behind Per Mar Security Services

Eleanor Duffy — The Businesswoman, Humanitarian, and Co-Founder Behind Per Mar Security Services

ELEANOR DUFFY WAS A SELF-TAUGHT BUSINESSWOMAN, HUMANITARIAN, WWII VETERAN, and co-founder of Per Mar Security Services in Davenport, Iowa. She dedicated her life to empowering women, advancing our industry and supporting the community and economy of the Quad Cities. ELEANOR DUFFY WAS A SELF-TAUGHT BUSINESSWOMAN, HUMANITARIAN,...
85% of Business Failures Occur in Companies That Don’t Belong to a Trade Association

85% of Business Failures Occur in Companies That Don’t Belong to a Trade Association

Yes, you read that correctly — it’s an extremely high percentage, but it doesn’t surprise me. Associations, like ESA, bring so much value to their members that they should be a staple in your company's annual budget. As we embark...
How this One Member Benefit Can Help Recoup More than Double Your Member Dues

How this One Member Benefit Can Help Recoup More than Double Your Member Dues

Ever compare dollar-for-dollar your membership’s annual fees vs. the savings it brings you? For now, let’s just compare it against ONE of the many member benefits that you and your company’s employees are entitled to by being a member of...
7 Ways to Leverage ESA Membership for a Major Impact

7 Ways to Leverage ESA Membership for a Major Impact

Spend a little time with ESA, it can have a MAJOR IMPACT. Membership is the BEST DECISION you can make for yourself and for your company — providing resources, advocacy, connections and education for professionals like you. Here are seven...
Building Awareness, Credibility and Affinity: Why Public Relations is Important to ESA

Building Awareness, Credibility and Affinity: Why Public Relations is Important to ESA

As you read this, you may or may not be aware that as an ESA member, you have a public relations firm advocating on your industry’s behalf to media, consumers and businesses. If we haven’t had an opportunity to meet...