ESA Leadership Summit Highlights Storytelling as a Strategic Business Tool

ESA Leadership Summit Highlights Storytelling as a Strategic Business Tool
Posted: Dec 19, 2016
Categories: News
Comments: 0

For Immediate Release



ESA Media Contact

Jillian Bateman
Director of Marketing
Phone: (888) 447-1689 ext. 6834
E-mail: Jillian.Bateman@ESAweb.org



ESA Leadership Summit Highlights Storytelling as a Strategic Business Tool

Former Accenture Consultant and 20-year Procter and Gamble Company Exec Added to Spealer Lineup


Irving, Texas (December 19, 2016) - The Electronic Security Association (ESA) has has announced one of the world’s leading experts in business and organizational storytelling, professional speaker, and author Paul Smith as the headliner for the Tuesday morning general session, sponsored by Honeywell, at the 2017 ESA Leadership Summit Feb. 12-15 in Tampa, Fla.

Smith, a former consultant for Arthur Anderson, now Accenture, and 20-year executive veteran of The Procter & Gamble Company, has spent the last seven years studying organizational storytelling.

"Cognitive psychologists tell us that human beings make unconscious, emotional, and often irrational decisions in one place in their brain — and then justify those decisions logically and rationally after the fact in another place in their brain," says Smith. "So, if you want to influence people's decisions, opinions, and behavior — in other words, leadership — it turns out you need to influence them emotionally."

After interviewing over 250 leaders, executives, CEO's, and sales individuals, across 25 countries, and yielding over 2,000 documented stories, Smith became a best-selling author with his book, Lead with a Story: A guide to Crafting Business Narratives that Captivate, Convince, and Inspire.

"Logic and facts don't move people emotionally. Stories do," he says. "If you want to be a better leader, you need to be a better storyteller."

Smith has crafted training seminars, workshops, individual coaching, and executive consultations — each with the goal of aiding leaders in their corporate stories.

His work has been featured in The Wall Street Journal, Inc. Magazine, Times, Forbes, The Washington Post, and many more.


General Session: Lead With a Story | Tuesday, Feb. 14 | 9:30-10:30 a.m.

Storytelling is a highly sought-after business skill that, when leveraged strategically, will set a vision, pilot change, establish culture, promote creativity, and motivate your organization. Attendees of this session will learn why storytelling should be used in their business, when and when not to use it, and steps to improve the effectiveness of their storytelling.

Smith will cater distinctly to the 300+ security industry professionals that will join in this three-day conference to lead their way to energetic business growth.


Registration for the event is live and prices are set to increase December 30. To save up to $100 on All Access Registration passes, visit: www.esa-summit.com and register now.

Explore the full schedule of education, networking and vendor meeting times andregister today.


For remaining Leadership Summit sponsorship opportunities, contact:

Jessica DaCosta
Jessica DaCosta
(972) 807-6827


Allison Hunt
Allison Hunt
(972) 807-6832


For press inquiries or press registration, please contact:

Jillian Bateman
Jillian Bateman
(972) 807-6834



Established in 1948, the Electronic Security Association (ESA) is the largest trade association representing the electronic life safety and security industry. Member companies install, integrate and monitor intrusion and fire detection, video surveillance and electronic access control systems for commercial, residential, industrial and governmental clients. In cooperation with an alliance of chapter associations, ESA provides technical and management training, government advocacy and delivers information, advice, tools, and services that members use to grow their businesses and prosper. ESA may be reached at (888) 447-1689 or on the Web at www.ESAweb.org.

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