Water Detection: A Rising Tide of Opportunity

Water Detection: A Rising Tide of Opportunity
Electronic Security Association — April 18, 2024

Water damage is a pervasive threat that can cause significant harm to both residential and commercial properties. From burst pipes to leaky appliances, water-related incidents can result in extensive property damage, costly repairs, and disruptions to daily life. There’s a growing recognition of the importance of early water detection and mitigation strategies. In response to this pressing need, the electronic security and life safety industry is increasingly embracing water detection technology as a critical component of comprehensive security solutions.

Drips to Disasters

Water damage is consistently ranked among the most common causes of home insurance claims, accounting for billions of dollars in losses annually. Whether it is driven by aging infrastructure, extreme weather events, or changes in building codes and regulations. In response to this alarming trend, insurance companies like State Farm, USAA, and Nationwide are taking proactive measures to mitigate risk and reduce their exposure to water-related claims. By incentivizing homeowners and businesses to invest in water detection solutions, these insurers are not only protecting their bottom line, but also promoting safer and more resilient communities.

“I highly suggest that people start to talk to their customers about water as they’re going to hear it from their insurance company.” Says John Loud, President of LOUD Security Systems INC. “They need to realize you can be the partner of choice to help prevent significant water damage losses.”

Integration & Scalability

One of the key advantages of water detection technology is its seamless integration with existing security and automation systems. Integrators can tailor these solutions to meet the specific needs and preferences of each client, ensuring maximum effectiveness and usability. Whether it’s a standalone water detection system or a fully integrated security solution, integrators have the flexibility to design and implement custom configurations that address the unique challenges and requirements of residential and commercial properties alike. Additionally, these systems are highly scalable, allowing for easy expansion and future upgrades as technology evolves and client needs evolve.

These systems utilize advanced sensors and technology to detect leaks, abnormal water levels, and other signs of potential water damage. By providing real-time alerts and notifications, water detection systems empower homeowners and facility managers to take immediate action and mitigate the impact of water-related incidents. Some systems even feature automatic shut-off valves that can cut off the water supply in the event of a leak, preventing further damage and minimizing downtime.

Opportunity for Security Integrators

For integrators, the growing demand for water detection technology represents a significant opportunity to diversify their service offerings and provide added value to their clients. By leveraging their expertise in security systems and automation, integrators can seamlessly integrate water sensors, leak detectors, and monitoring devices into their clients’ existing infrastructure. This holistic approach to security allows homeowners and businesses to benefit from comprehensive protection against a wide range of threats, including intrusion, fire, and water damage.

Let the RMR Flow!

In addition to providing enhanced protection and peace of mind for clients, integrating water detection services into their offerings presents integrators with a significant recurring monthly revenue opportunity. Water detection systems offer ongoing monitoring and alerts, creating a continuous revenue stream for integrators.

“Water detection is the new gold rush for our industry.” says Loud “When you look at the recent announcements with Rizio and Nationwide and between ATT and State Farm, the insurance industry is looking to partner with Security integrators across the nation as they have the trusted relationships and the installation teams to do the implementations.”

Educating Clients and Promoting Awareness

“As with any emerging technology, education and awareness are essential for driving adoption and promoting the benefits of water detection systems.” explains Loud “On the other hand, many individuals have firsthand experience with the devastating effects of water damage incidents or know someone who has. Whether it’s a burst pipe, a leaking appliance, or a severe weather event causing flooding, the impact of water damage can be widespread and costly.”

By highlighting real-life examples and the potential consequences of unchecked water intrusion, the importance of proactive water detection becomes readily apparent to individuals seeking to safeguard their properties and loved ones from future harm. Furthermore, integrators can collaborate with insurance companies and industry partners to promote awareness of smart home discounts and incentives for investing in water detection solutions.

Expanding the Industry’s Focus

For decades, the electronic life safety industry has been predominantly associated with traditional fire prevention services and security systems, rightfully earning its reputation as a vital guardian against the threat of flames and no-good doers. However, as technology continues to advance and new risks emerge, it’s imperative that the industry expands its focus and embrace innovative solutions that address evolving threats. In today’s interconnected world, where water-related incidents pose significant risks to both property and lives, integrating water detection technology alongside fire prevention measures is becoming increasingly essential.

“It’s important to remember that more people have water-related issues than fire or security-related issues. So, the opportunity is there and ready.” explains Loud.

Furthermore, as the Internet of Things (IoT) continues to revolutionize the way we interact with our environments, the industry must also explore and adopt other cutting-edge technologies that enhance overall safety and security. By broadening its scope to include water detection and leveraging emerging technologies, the electronic life safety industry can solidify its position as a comprehensive protector of people and property in the modern age.