Save 15% on Electronic Access Control Through August

Save 15% on Electronic Access Control Through August

ESA's National Training School Electronic Access Control (EAC) course provides students the training to design and install electronic access control systems.Save 15% on Electronic Access Control Through August The primary focus of this course is to equip learners with knowledge of...
New Member Highlight – Basepoint Building Automation

New Member Highlight – Basepoint Building Automation

ESA is proud to welcome another of its newest members – Basepoint Building Automations. A provider of integrated building technology, this Iowa-based, employee-owned company offers HVAC controls, security solutions, automatic doors, and monitoring services.     After joining ESA in December 2024,...
Challenges Remain for Our Industry

Challenges Remain for Our Industry

It has been more than two decades since leaders of The Monitoring Association (TMA), the Electronic Security Association (ESA), the Security Industry Association (SIA) and the Canadian Security Association (CANASA) made a decision that would help shape the future of...
Using AI in Sales – Embrace a New Frontier!

Using AI in Sales – Embrace a New Frontier!

By Tracy Larson, President, WeSuite  One topic I hear come up much more often recently among salespeople is AI “artificial intelligence”. Top of mind discussions center around how AI can be used in the sales process to increase selling time,...
Ten Ways to Build a Powerful Sales Network

Ten Ways to Build a Powerful Sales Network

In today’s buying environment, customers will only bring salespeople into an opportunity before shopping begins if they believe the salesperson can make the research stage easier and better. If not, customers do the research on their own and call salespeople...
How Selling VSaaS Drives Business Growth

How Selling VSaaS Drives Business Growth

Video surveillance as a service (VSaaS) is revolutionizing the way video security is offered to businesses everywhere. By choosing an advanced VSaaS solution, you’ll be able to provide a more complete system that benefits both you and your customers. The...
ESA Secures Major Court Victory Over FTC’s Negative Option Rule

ESA Secures Major Court Victory Over FTC’s Negative Option Rule

July 8th marked a win for the Electronic Security Association in the U.S Court of Appeals for the Eighth Circuit as they successfully challenged the Federal Trade Commission’s Negative Option Rule alongside a group of petitioners including the US Chamber...
Lithium in Life Safety: How Power-Sonic Batteries Keep Medical Carts Moving

Lithium in Life Safety: How Power-Sonic Batteries Keep Medical Carts Moving

In healthcare, every second counts. Whether it's administering care, accessing patient records, or delivering medication, clinical staff rely on tools that are always ready to perform. Behind the scenes, one essential element makes this mobility and efficiency possible: reliable battery...
The Critical Role of First Responders in the Electronic Security Industry

The Critical Role of First Responders in the Electronic Security Industry

By Kevin Stone  In today’s world of digital innovation and high-tech surveillance, electronic security systems such as alarm panels and CCTV systems form the backbone of residential, commercial, and institutional safety. But while technology plays a crucial role in detecting...
An Update on the Ever-Changing Cybersecurity Threat

An Update on the Ever-Changing Cybersecurity Threat

By Crystal Jacobs, Lead Partner at Security America  As we continue to witness digital transformation across industries, the frequency and sophistication of cyberattacks have escalated. Cybercriminals are increasingly exploiting vulnerabilities and targeting businesses, governments, and individuals. The most recent cybersecurity...