Are You Cyber Savvy?

Are You Cyber Savvy?

Digital breaches devastate your business. From loss of customer trust to prolonged law enforcement investigations to customer lawsuits, you will not only have to deal with time-consuming issues, but issues that will put a dent in your pocketbook. In an already challenging business environment, owners...
Brand Loyalty and Customer Experiences

Brand Loyalty and Customer Experiences

Meatloaf? Chicken soup? King ranch casserole? Fried chicken? Chocolate cake? Apple pie? What’s that one dish your mom used to make to which no other replica can compare? The single recipe that even a Michelin-star chef could not compete on your palate’s battlefield?  Maybe she brought...
Civil Immunity: Key Legislation for Getting the Economic Wheels Back on Track

Civil Immunity: Key Legislation for Getting the Economic Wheels Back on Track

When the emergency executive orders (EO) from mayors, county executives and governors began last March, many businesses closed their doors or migrated to remote workplaces. This changed the economic paradigm for electronic security and life safety businesses in a monumental way. Technicians had difficulty performing...
How to Respond to Industry Critics

How to Respond to Industry Critics

First the good news: Throughout the country, there is growing support for the Model Alarm Ordinance — developed by SIAC in partnership with leading law enforcement organizations such as the National Sheriffs’ Association and  International Association of Chiefs of Police.   Now, the bad news: Industry critics are still using a misleading statistic —...
PPP2 Application Deadline Extended

PPP2 Application Deadline Extended

The U.S. Senate approved a two-month extension of a popular U.S. small-business relief program that still has about $79 billion left to distribute, giving companies until the end of May to apply for the forgivable loans. The Senate passed the...
ESA Members Vote to Restructure and Empower Board of Directors

ESA Members Vote to Restructure and Empower Board of Directors

In 2019, the Electronic Security Association Board of Directors made the decision to sunset its Chartered Chapter program. This put in motion a need to update and restructure the Board of Directors that reflects not only best practices for nonprofit...
Women’s History Month: ESA Recognizes Intelligence, Strength and Tenacity in This Electronic Security Professional

Women’s History Month: ESA Recognizes Intelligence, Strength and Tenacity in This Electronic Security Professional

Can you name this successful woman in the electronic security and life safety industry? She …. … worked as a waitress and bartender in Vermont. … raised three daughters and two sons, and created two prosperous businesses. … began her...
Cash is King — Right?

Cash is King — Right?

Many small business owners — freshman or veteran — think profit is the true measure of their enterprise’s success, even more valuable than other business investments. Is this true? Well, no offense to George, Thomas, Abe or Benjamin, but the answer is “no.”   Cash is the “gasoline” for your business “machine,” but your profit...
4 Arrows to Implement into Your Marketing Quiver for 2021

4 Arrows to Implement into Your Marketing Quiver for 2021

As I reflect on the small security business landscape of 2020, I think one of the greatest lessons learned was that of being agile enough to pivot while staying relevant. It was motivating and inspiring to see small security businesses literally shuffle entire business plans and create ways...
ESX 2021 Virtual Experience to Deliver Real Education, Innovation and Connections

ESX 2021 Virtual Experience to Deliver Real Education, Innovation and Connections

Join your community of security professionals at the ESX 2021 Virtual Experience, the only national event dedicated to networking and educational opportunities for the professionally installed and monitored electronic security and life safety industry. Hosted by the Electronic Security Association (ESA), the 14th Annual ESX exhibition will take place June...