Parks Associates Leads Sessions at ESA Leadership Summit Exploring Remote Work and the Evolving Security Market

Parks Associates Leads Sessions at ESA Leadership Summit Exploring Remote Work and the Evolving Security Market
Electronic Security Association — September 3, 2021

Parks Associates, the market research firm specializing in technology will lead breakout sessions for the upcoming in-person and virtually available ESA Leadership Summit, being held Oct 4-7 at the Dallas Cowboys Headquarters in Frisco, TX.

Elizabeth Parks, president of Parks Associates, will lead two sessions titled, “Remote Work – Consumer and SMB Expectations for the New World,” and, “Dealer Perspective – the Evolving Home Security Market,” with the purpose of educating attendees on the value and direction of remote work and the evolving home security market.

The sessions will feature dominate integrators on its panels and will supply crucial data to help attendees make informed decisions that will help keep their businesses competitive in the new landscape.

The sessions will be held live on Tuesday, October 5 and will be recorded for on-demand viewing launched for virtual pass holders on Monday, October 11. All on-demand sessions will be available to registrants through the end of October.

To register for the event, click here. Pricing increases after September 10.


Remote Work – Consumer and SMB Expectations for the New World

The public health crisis and months of shelter-in-place orders have had a dramatic impact on all businesses. In particular, SMBs have been forced to reevaluate all parts of their business operations. This session addresses the changing work environment and market pressures SMBs face, the challenges of a remote work force, and the role of technology in managing business operations.

The ability to pivot your business is essential to business success. In this pandemic, pivoting may certainly include remote work. This is no easy venture. In this breakout session, Elizabeth Parks will show you what consumers and SMBs expect for the new world as it relates to remote work.


Dealer Perspective – the Evolving Home Security Market

The residential security industry has experienced the key conditions that disrupt markets as connectedness diffuses into nearly all US homes, DIY systems available from retail mature, and players like NEST and Amazon enter the mix. Now, on top of adapting to these changes, the traditional sector must manage COVID-19 which inhibits in-home installation, places financial pressure on some customers, and requires careful handling of and help for company employees. This session addresses the new technologies flooding the market, entry of new players with new offerings, and the current challenges dealers face.

ESA’s Leadership Summit is the best place for leaders in the electronic security and life safety industry to learn about the future of the industry and to network with other like-minded leaders who can help solve specific issues and grow their businesses.

Don’t wait, now is the best time to register for the Summit — whether attending live in-person or virtually. Current discounted registration rates expire September 10.



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