Top 10 New Year’s Resolutions for ESA Members

Top 10 New Year’s Resolutions for ESA Members
Electronic Security Association — January 6, 2021
According to, the ancient Babylonians may have been the first people to create New Year’s resolutions — approximately 4,000 years ago! So, in keeping with this yearly tradition, here are our top-recommended resolutions for electronic security and life safety pros.


Renew your ESA Membership, or join

Make 2021 the year you elevate your business with ESA by leveraging member partnerships, getting better insurance and training rates, networking, getting certified or taking CEUs or even volunteering your time and skills. Apply today or schedule a call with Sophia, our membership development manager.

Create, review, update and/or amend your contracts.

Block out some time in your calendar and seek professional help with your standard contracts. At the end of the day, having good contracts in place not only saves you money when there is a dispute related to your services, but also can save you on your insurance premium. Visit for details on Ken Kirschenbaum’s services — he’s offering discounts on his contracts through January 12.

Get an industry-specific insurance quote or have your current insurance policy reviewed.

Security America, an insurance program formed by ESA, enables members to enjoy a 20 percent discount on their umbrella, E&O, general liability, workers comp and cyber security policies. Security America has over 15 years of industry-specific insurance. Our industry expertise means we understand the unique problems your business might face: injury to workers, property damage, lawsuits and more. Things happen. But with proactive planning, they don’t have to impact your bottom line.


Prioritize National Training School certifications for your technicians.

Show future and current customers that you are serving them with highly trained, ESA-Certified professional installers. The National Training School’s courses are the industry standard for electronic security and life safety pros — and is the most recognized throughout the country for state licensing. Choose, register and support your technicians through ESA’s security, fire and sales certification programs.

Support manufacturers that back our industry.

ESA’s Executive Strategic Partners (ESPs) are ambitious industry visionaries who partner with and support our association so that we remain strong and active for our members. These companies have made a difference in the businesses of ESA members across the nation and are worth your attention. Take a look at the 2021 partners who have invested in supporting the pro-installed channel.

Post a job on Foundation for Advancing Security Talent (FAST) for FREE, a $99 savings!

Find the perfect professional to help you achieve your 2021 business goals as you attract new talent into our industry. (*Offer valid through August 31, 2021 and applies to standard 30- and 60-day job postings for ESA member companies.)

Because our industry works closely with the public safety sector — police, firefighters, paramedics and EMTs — we demonstrate our gratitude by providing college scholarships to their children. All who give to support the futures of the sons and daughters of first responders will be featured on ESA’s website.

Take full advantage of your ESA membership by diving into tools and resources — industry specific research; our bi-monthly publication, Security Nation; ESAvings Program for exclusive discounts/incentives to help effectively and efficiently operate your business; and more.

Attend an ESA event.

As COVID dangers ease, we are more excited than ever to bring the industry together. Don’t miss the best-of-the-best in networking, best practice sharing and executive team development.

Mark your calendars now:

Receive and share real-world executive advice throughout the year in small groups with ESA’s Executive Management Professionals (EMP) networking group.

Commit to your professional and personal development by applying and becoming involved with industry professionals who openly share strategies, business models, challenges, solutions and opportunities.

Bonus Resolution: Make 2021 your year for social media! Follow and interact with ESA on: LinkedIn, Facebook and Twitter