ESA Opens Registration for 2025 Town Hall Broadcast
The Electronic Security Association (ESA) proudly announces its 2025 Virtual Town Hall; a live broadcast designed for electronic security and life safety professionals. This essential event, hosted by ESA CEO Merlin Guilbeau and Chairman Kevin Stone, will offer valuable updates on ESA’s initiatives, advocacy efforts, and industry insights.
“ESA’s Virtual Town Hall is an invaluable, once-a-year broadcast for security professionals,” says ESA Chairman Kevin Stone. “I encourage all security and life safety pros to join us for updates on industry trends, advocacy, training, and growth opportunities that will shape our future. You won’t want to miss this!”
Scheduled for 1:00 PM CT, December 12, 2025, the ESA Virtual Town Hall will deliver timely information for industry professionals, covering topics such as:
Innovative AI Applications Impacting Dealers Today
Hear from Priya Serai, Chair of ESA’s newly launched AI Readiness Council, as she explores how artificial intelligence is transforming business operations, security solutions, and the evolving workforce. Attendees will gain actionable insights on how AI can optimize workflow, enhance service delivery, and drive revenue growth. This session will also examine emerging AI tools and practical strategies dealers can implement immediately to stay competitive in a rapidly evolving market.
Membership Update and New Benefit Release
Learn how ESA continues to grow its network of integrators, dealers, and manufacturers, fostering a stronger community and providing discounted tools to support success. Discover ESA’s new member benefit launching through NetSuite, designed to streamline operations, improve efficiency, and simplify business management. Attendees will see firsthand how this resource will help integrate data, track performance, and enhance day-to-day operational effectiveness.
Advocacy Activity and Its Impact on You
ESA’s Director of Government Relations, Taylor Criddle, will share updates on the latest state and federal legislation affecting the electronic security industry. This session will provide an in-depth look at ESA’s advocacy efforts and how the association is ensuring that members’ voices are heard in Washington and beyond. Learn how new regulations, incentives, and policy developments could impact your business and what strategies ESA recommends staying compliant while leveraging advocacy successes.
New Online Training Sneak Peek
Get an exclusive look at ESA’s re-imagined CAT Level 1 Course, designed to provide integrators, technicians, and managers with essential skills for today’s rapidly advancing security technologies. Attendees will preview new training modules focused on AI, cybersecurity, IoT, and wireless systems, along with practical tips for improving team competency, efficiency, and safety standards.
The 2025 Virtual Town Hall offers a unique opportunity to engage directly with ESA’s leadership, gain insights into the latest industry trends, and explore initiatives that will strengthen your business. Security professionals of all backgrounds are invited to attend this informative broadcast and learn how ESA is driving innovation, advocacy, and education in 2025.
Register now to stay connected, informed, and equipped to advance your organization’s success. Don’t miss this chance to participate in a discussion shaping the future of the electronic security and life safety industry.
