2020 ESA District Week: A Virtual Advocacy Event

August 10-14

Join our nationwide industry advocacy movement — connecting you with the latest legislative topics in our industry — and with your Representatives or Senators in Congress. Throughout the week, we’ll arm you with information on important legislative issues and facilitate Zoom meetings with your local member of Congress.

Our industry needs to recover, rebuild and to the degree possible, recoup what was lost throughout the COVID pandemic. None of that will happen without an earnest and targeted approach to tell our story to lawmakers. Take an active stance for the industry we share.

(2020 Registration is closed)

On-Demand Town Hall Recordings

Access Virtual Town Halls on Important Legislative Issues

Sit in on interactive sessions on regulations, codes and standards, legislation and more.

Engage with Your U.S. Representative or Senator in Congress in a Zoom Meeting

ESA Advocacy Staff will coordinate and sit-in on a meeting with you and your U.S. Representative or Senator in Congress.

Make Your Voice Heard!

Registration is FREE and open to the industry. Meetings with U.S. Representative or Senator in Congress coordinated for ESA Members Only.

Virtual Town Halls


2:00 – 2:45PM (CDT) – Virtual Town Hall: Where Do We Go from Here? – What Can Businesses Expect in post-COVID-19 Economy?


Congressman Barry Loudermilk, a Constitutional Conservative, represents northwest Georgia’s 11th Congressional District.

In the 116th Congress, Rep. Loudermilk serves as a member the U.S. House Financial Services Committee, is the Ranking Member of the committee’s Task Force on Artificial Intelligence, serves on the Committee on House Administration, and the Joint Committee on the Library. Barry also serves as a member of the Republican Study Committee (RSC), a conservative caucus of House Republicans.

Before being elected to Congress in 2014, Barry Loudermilk was a small business owner for over 20 years. He also served in the Georgia State legislature for nine years.

A Georgia native, Rep. Loudermilk holds an Associate Degree in Telecommunications Technology, and a Bachelor of Science in Occupational Education and Information Systems Technology. He proudly served in the U.S. Air Force for eight years in the intelligence and technology and fields.

Loudermilk is the former owner of an information technology services business, and is an author, historian, and motivational speaker.

Barry and his wife Desiree have been married since 1983. They reside in northwest Georgia and have three grown children and four grandchildren.

Originally from Boston, John Loud, President of LOUD Security Systems, has called Atlanta home since 1993.  Loud is the founder and President of LOUD Security Systems located in Kennesaw GA which employs over 60 people serving over 10,000 customers across 30 states. Under Loud’s direction and leadership, the company has grown to be one of the top 100 security companies in the nation and has received numerous awards both on the local and national stage.

Loud has been actively involved with the Cobb Chamber of Commerce since 2009 serving on its board of directors and has successfully led many initiatives for the Chamber.  Loud is the 2020 Chairman of the Chamber where he will further champion important initiatives for Cobb County and the business community.

In addition to the Cobb Chamber of Commerce, some of Loud’s other leadership positions in the business community include Vice President of the Electronic Security Association and past president of both the Kennesaw Business Association and the Georgia Electronic Life Safety and Systems Association.

Loud is the Co-Founder of Good for Cobb and Cobb Home of the Braves. Currently Loud is serving on the Board of Trustees for the Earl and Rachel Smith Strand Theatre, is the Vice Chair of the Board of Directors for the Marietta College and Career Academy and on the Board of Directors for ServisFirst Bank.


Sponsored by: Resideo


2:00 – 3:00PM (CDT) – Virtual Town Hall: Impact of Codes and Standards for Intrusion, Fire and Life Safety – A Conversation with Experts in Standards Development and How ESA Plays a Role


Rodger has been employed with Johnson Controls for over 33 years. Rodger started his career as a Technical Representative and has held several positions throughout his career with Johnson Controls. Positions include Sales, Field Sales Engineer and Sales Manager. Rodger’s current position is that of Fellow and Vice President, Industry Relations. As Vice President of Industry Relations, Rodger represents Johnson Controls worldwide and is able to devote his time to representing Johnson Controls on various codes and standards committees as well as serving on various association and organization boards and committees.

Rodger currently serves as;

  • Member of NFPA’s Standard Council
  • Member of 22 NFPA Technical Committees
  • Trustee for the NFPA’s Fire Protection Research Foundation
  • President of the Automatic Fire Alarm Association, AFAA
  • Chair of the National Electrical Manufacturers Association, NEMA, Signaling Section, 3SB
  • Member of NEMA’s Global Codes and Standards Committee
  • Chair of Electronic Security Association’s (ESA) Standards and Fire/Life Safety Committee
  • Chaired the creation of the NEMA document, “COMMUNICATIONS SYSTEMS FOR LIFE SAFETY IN SCHOOLS”

Rodger holds a certification from Two Rivers Technologies as a Master in Telecommunications, and from Eastern Technical holds a certification in Electronics Technology and Microprocessor Design. Rodger also has a Masters’ Degree in Theology from Evangelical Theological Seminary. Rodger holds NICET certification in both Fire Alarm and Special Hazard Layout. NICET level IV Fire Alarm Systems Certification and NICET level I Special Hazards Layout Certification.

Shane Clary has been in the Automatic Fire Alarm and Central Station Security industry since 1974. During this time, he has served as a dispatcher, field service technician, central station manager, operation manager, director and vice president. In his present position at Bay Alarm Company, since 2002, he has been Voce President, Codes and Standards Compliance, responsible for all fire alarm design, installation and testing that Bay Alarm performs.

Clary has been active with NFPA Codes and Standards since 1993, serving on a number of Technical Committees and the Standards Council. For three editions of NFPA 72, he served as Chair of the Technical Committee on Fundamentals. At the present time, he is a member of the Fundamentals and Signaling Technical Committees as well as the Correlating Committee. He also served for five cycles as a member of the Protected Premises Technical Committee.

Dr. Clary is a member of twelve NFPA Technical Committees, including NFPA 1, 3 &4, 70, 101, 730 & & 731, 909 & 914 and 5000.

In addition to the NFPA, Shane is a member of a number of UL Standard Technical Committees.  Internationally, Shane is the Technical Advisor (Chair) for the United States TAG to IEC TC-79 and is also a member of the United States Delegation to ISO TC-21.

Dr. Clary is the past Chairman of the Automatic Fire Alarm Association and Western Burglar and Fire Alarm Association Unilateral Apprenticeship Training Committee. He also served for six years as President of the California Automatic Fire Alarm Association.

Clary serves on a number of committees for the Electronic Security Association, Security Industry Association, The Monitoring Association, Automatic Fire Alarm Association and California Alarm Association.

In addition to degrees in the social sciences and economics, Dr. Clary completed a three year program in fire protection from the University of California at Davis, School of Engineering. Clary has also attended certification programs in fire protection from at the University of Wisconsin and Oklahoma State University.

Shane holds a number of NICET Certifications in both fire alarm and sprinkler systems.  He is licensed in a number of states in both electrical, limited energy electrical, fire suppression sprinklers, fire protection, intrusion detection and monitoring.

For the past eight years Shane has written a monthly article, Fireside Chat, for Security Sales & Integration.

Shane and his wife Susan reside in Livermore, CA.


Sponsored by: Altronix


2:00 – 3:00PM (CDT) – Virtual Town Hall: State Legislative and Regulatory Environment in 2020 and 2021 – Review of the Legislation Most Important to the Electronic Security Industry 


As a former First Assistant Attorney General and Chief of Staff to the Governor of Texas, Daniel Hodge has more than a decade and a half of experience navigating issues that arise in the sphere of the state government. Daniel began his professional career on Gov. Greg Abbott’s first campaign for Texas Attorney General in 2001. In 2010, Daniel was appointed First Assistant Attorney General.

After Greg Abbott was elected Governor in 2014, Daniel was charged with overseeing the gubernatorial transition and was named Chief of Staff to the Governor in January 2015. During his tenure at the Texas Attorney General’s Office and the Office of the Governor, Daniel was responsible for overseeing strategy, legislative coordination, policy development, communications, management of agency operations, and statewide disaster response, including Hurricane Harvey. At both the Attorney General’s Office and the Governor’s Office, Daniel worked on a regular basis with virtually every major state agency in Texas, as well as the Texas Legislature.

In October, 2017, Daniel founded DTH Strategies, LLC, a strategic and public affairs consultancy based in Austin.

Holly Borgmann currently serves as the Vice President of Government Affairs for ADT Security Services, the leading provider of home and small business electronic security, home automation and alarm monitoring services in North America. Holly has advocated for, and successfully enacted meaningful legislative and regulatory changes at the state and federal levels to help clear the way for increased adoption of new technology in homes and businesses. Holly spends much of her time focused on public safety policy, data privacy, data security, and other tech issues.

A leader in the security industry, Holly serves on a number of boards dedicated to advancing public safety initiatives and other industry priorities. Holly has been recognized for her contributions to the industry, winning both the Security Systems News’ 20 Under 40 award in 2015, and the Security Industry Association’s Statesman Award in 2017, and was named one of the 50 Most Powerful Women in Tech in 2019.

Prior to joining ADT, Holly served in various capacities within the Altria / Philip Morris family of companies, and for Kraft Foods following their spin-off from The Altria Group.

Holly began her career as an aide in the Ohio House of Representatives to Rep. Nancy Hollister, the first woman to serve as Lt. Governor and Governor of the State of Ohio, and as the Secretary of the House Commerce and Labor Committee.

Holly holds a B.A. from Miami University in Oxford, Ohio in Journalism and Political Science. She currently resides in Boca Raton, Florida.

Chris Heaton serves as Vice President of Advocacy & Public Affairs for the Electronic Security Association. Chris has been involved in advocacy for over 30 years as a volunteer or staff leader in local, statewide and national organizations. Prior to joining ESA in 2012, Chris served as executive director of the Texas Municipal Police Association (TMPA), the largest organization representing peace officers in Texas with over 17,000 members. He served on several task forces and commissions, including Governor Rick Perry’s Anti-Crime Commission from 2001-2002. He worked as a passionate advocate for his profession in the Texas Legislature and regulatory agencies for many years.

Prior to his role at TMPA, Chris enjoyed a 20-year career in law enforcement where he worked in patrol, criminal investigations, narcotics and support services as an officer and supervisor. He received Meritorious Service Award and a Medal of Valor during his career with the Plano Police Department.

Chris holds a Master of Public Administration from the University of North Texas and a certificate in nonprofit management from the Institute for Organization Management with the US Chamber of Commerce.

Jake Parker is Senior Director of Government Relations for the Security Industry Association (SIA) and leads development of the association’s legislative and regulatory programs.  SIA represents more than 1,000 companies that develop, manufacture and integrate security technology solutions.

Jake came to SIA after serving more than a decade on Capitol Hill, most recently as legislative director to a senior member of the House Appropriations Committee, covering homeland security, defense, foreign policy and other issues.

He holds a Bachelor’s degree in Political Science and History from Tennessee Temple University, a Master’s degree in International Relations from Salve Regina University and a graduate diploma in national security studies from the U.S. Naval War College.


Sponsored by: Resideo

Individual Congressional Visits


8:00AM – 5:00PM (local time) – Individual congressional visits via Zoom (optional)

Virtual meetings with local federally elected officials will be coordinated by ESA Advocacy Staff with each individual. Meetings will be coordinated throughout the week (August 10 – 14) at a time that is convenient for you and your congressperson. *Open to ESA Members only.


Contact Chris Heaton
Vice President, Advocacy & Public Affairs
Phone: 972-807-6815
Email: [email protected]

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