Challenges Remain for Our Industry

Challenges Remain for Our Industry

It has been more than two decades since leaders of The Monitoring Association (TMA), the Electronic Security Association (ESA), the Security Industry Association (SIA) and the Canadian Security Association (CANASA) made a decision that would help shape the future of...
Using AI in Sales – Embrace a New Frontier!

Using AI in Sales – Embrace a New Frontier!

By Tracy Larson, President, WeSuite  One topic I hear come up much more often recently among salespeople is AI “artificial intelligence”. Top of mind discussions center around how AI can be used in the sales process to increase selling time,...
Ten Ways to Build a Powerful Sales Network

Ten Ways to Build a Powerful Sales Network

In today’s buying environment, customers will only bring salespeople into an opportunity before shopping begins if they believe the salesperson can make the research stage easier and better. If not, customers do the research on their own and call salespeople...
How Selling VSaaS Drives Business Growth

How Selling VSaaS Drives Business Growth

Video surveillance as a service (VSaaS) is revolutionizing the way video security is offered to businesses everywhere. By choosing an advanced VSaaS solution, you’ll be able to provide a more complete system that benefits both you and your customers. The...
ESA Secures Major Court Victory Over FTC’s Negative Option Rule

ESA Secures Major Court Victory Over FTC’s Negative Option Rule

July 8th marked a win for the Electronic Security Association in the U.S Court of Appeals for the Eighth Circuit as they successfully challenged the Federal Trade Commission’s Negative Option Rule alongside a group of petitioners including the US Chamber...
Lithium in Life Safety: How Power-Sonic Batteries Keep Medical Carts Moving

Lithium in Life Safety: How Power-Sonic Batteries Keep Medical Carts Moving

In healthcare, every second counts. Whether it's administering care, accessing patient records, or delivering medication, clinical staff rely on tools that are always ready to perform. Behind the scenes, one essential element makes this mobility and efficiency possible: reliable battery...
The Critical Role of First Responders in the Electronic Security Industry

The Critical Role of First Responders in the Electronic Security Industry

By Kevin Stone  In today’s world of digital innovation and high-tech surveillance, electronic security systems such as alarm panels and CCTV systems form the backbone of residential, commercial, and institutional safety. But while technology plays a crucial role in detecting...
An Update on the Ever-Changing Cybersecurity Threat

An Update on the Ever-Changing Cybersecurity Threat

By Crystal Jacobs, Lead Partner at Security America  As we continue to witness digital transformation across industries, the frequency and sophistication of cyberattacks have escalated. Cybercriminals are increasingly exploiting vulnerabilities and targeting businesses, governments, and individuals. The most recent cybersecurity...
Honoring Service Through Scholarship: ESA Announces 2025 Winners

Honoring Service Through Scholarship: ESA Announces 2025 Winners

The Electronic Security Association (ESA) is pleased to announce the recipient of its 2025 Youth Scholarship Program. Launched in 1996, the ESA Youth Scholarship Program was developed to support the children of first responders such as police officers, firefighters, paramedics, and EMTs.  The...
ESX 2026 Will Embrace Southern Charm with a Touch of Sparkle

ESX 2026 Will Embrace Southern Charm with a Touch of Sparkle

By Merlin Guilbeau  I’m excited to announce that Irving, Texas will host the Electronic Security Expo (ESX) conference and trade show, taking place June 1-4, 2026. The event will be held at the state-of-the-art Irving Convention Center, located in the...