The Customer is Always Right

The Customer is Always Right

A sales manager, a customer, and two business owners found themselves in the perfect storm in late 2018. In a string of good timing and what some might call luck, a longtime customer and the sales manager of Eagle Sentry...
A Fresh Look at What’s Ahead in 2019

A Fresh Look at What’s Ahead in 2019

By Merlin Guilbeau, IOM - Executive Director & CEO I want to take a moment to applaud 2018. It was a busy one for the association. We celebrated our 70th year and achieved some significant milestones... I want to take...
January Executive Summary

January Executive Summary

Occupational licensing and other licensing issues continue to receive widespread support among the legislatures with 40 such bills included in this report, surpassing school security related bills, which saw 39 bills introduced or moving. Employment liability and benefit bills also continue...
ESA Leadership Summit 2019 Receives High Marks from Attendees

ESA Leadership Summit 2019 Receives High Marks from Attendees

Leaders in electronic security and life safety from across the nation agree the 2019 ESA Leadership Summit, held last week in Austin, provided valuable information and advice that will help grow and improve their businesses. Leaders in electronic security and...
Optimize Your Sales Organization

Optimize Your Sales Organization

By Gretchen Gordon, Braveheart Sales Performance Do you have FOMO (Fear of Missing Out)?  Well you might if you missed the Leadership Summit in Austin.  But to ease your concern, here are the four key takeaways from a session I...
ESA’s National Training School Releases 18 New CEU Courses

ESA’s National Training School Releases 18 New CEU Courses

Continuing education is for everyone — from the lifelong learner to the ambitious success seeker. ESA’s National Training Schools courses and CEU programs are designed to help electronic security and life safety professionals advance in easily accessible and robust ways....
The Only Two Reasons Why Security Salespeople Fail

The Only Two Reasons Why Security Salespeople Fail

This may sound simplistic, but there are really only two reasons why salespeople aren’t successful: 1. They don’t do enough of the right activities to get enough opportunities 2. When they perform sales activities they aren’t very good at them. This...
Bringing Back Shop Class

Bringing Back Shop Class

My Dad really enjoys Facebook. Most of what he posts are memes or videos that he picked up from others. His posts are hilarious — some are cute, and others are educational. Recently one of his posts caught my attention....
The Games Begin – State Legislatures Poised for New Direction in 2019

The Games Begin – State Legislatures Poised for New Direction in 2019

We previously mentioned the change in direction many legislatures and Congress will see in 2019 after the midterm elections. How this plays out and whether it impacts your business will be largely dependent on the state you live and do...

8 Steps to Leveraging ESA Membership

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