How to Respond to Industry Critics

How to Respond to Industry Critics

First the good news: Throughout the country, there is growing support for the Model Alarm Ordinance — developed by SIAC in partnership with leading law enforcement organizations such as the National Sheriffs’ Association and  International Association of Chiefs of Police.   Now, the bad news: Industry critics are still using a misleading statistic —...
PPP2 Application Deadline Extended

PPP2 Application Deadline Extended

The U.S. Senate approved a two-month extension of a popular U.S. small-business relief program that still has about $79 billion left to distribute, giving companies until the end of May to apply for the forgivable loans. The Senate passed the...
ESA Members Vote to Restructure and Empower Board of Directors

ESA Members Vote to Restructure and Empower Board of Directors

In 2019, the Electronic Security Association Board of Directors made the decision to sunset its Chartered Chapter program. This put in motion a need to update and restructure the Board of Directors that reflects not only best practices for nonprofit...
Women’s History Month: ESA Recognizes Intelligence, Strength and Tenacity in This Electronic Security Professional

Women’s History Month: ESA Recognizes Intelligence, Strength and Tenacity in This Electronic Security Professional

Can you name this successful woman in the electronic security and life safety industry? She …. … worked as a waitress and bartender in Vermont. … raised three daughters and two sons, and created two prosperous businesses. … began her...
Cash is King — Right?

Cash is King — Right?

Many small business owners — freshman or veteran — think profit is the true measure of their enterprise’s success, even more valuable than other business investments. Is this true? Well, no offense to George, Thomas, Abe or Benjamin, but the answer is “no.”   Cash is the “gasoline” for your business “machine,” but your profit...
4 Arrows to Implement into Your Marketing Quiver for 2021

4 Arrows to Implement into Your Marketing Quiver for 2021

As I reflect on the small security business landscape of 2020, I think one of the greatest lessons learned was that of being agile enough to pivot while staying relevant. It was motivating and inspiring to see small security businesses literally shuffle entire business plans and create ways...
ESX 2021 Virtual Experience to Deliver Real Education, Innovation and Connections

ESX 2021 Virtual Experience to Deliver Real Education, Innovation and Connections

Join your community of security professionals at the ESX 2021 Virtual Experience, the only national event dedicated to networking and educational opportunities for the professionally installed and monitored electronic security and life safety industry. Hosted by the Electronic Security Association (ESA), the 14th Annual ESX exhibition will take place June...
Global Security Industry Statement on Cybersecurity Threats

Global Security Industry Statement on Cybersecurity Threats

As representatives of the security practitioners and security solutions providers responsible for protecting people and assets around the globe, our organizations have long championed and promoted robust cyber readiness education and adherence to international cyber security standards. We share a...
Must-Know Trends for All Electronic Security and Life Safety Professionals

Must-Know Trends for All Electronic Security and Life Safety Professionals

The start of 2021 seems to have the same feel as the end of last year with masks still mandated, required social distancing, closed businesses, remote working and an overall slow reopening of states — although some are opening faster...
ESA Celebrates Women’s History Month: Patricia M. Smith — A Heart of Servitude with the Goal of Unity

ESA Celebrates Women’s History Month: Patricia M. Smith — A Heart of Servitude with the Goal of Unity

Memories are powerful in that they evoke emotions in the present that were formerly felt and allow for time travel back into the past to experience events that once took place. On behalf of all of us here at ESA...