By Janet Fenner, Owner and President, Defined Marketing Price wars are exhausting. They're margin-crushing, morale-draining, and completely avoidable for security companies that understand what's actually driving them. The conversation going wrong in your sales process usually starts long before a...
For decades, alarm monitoring has run on a simple logic: normal, alarm, or trouble. An operator sees “Zone 7 Alarm” and reacts. It works, but it’s also the limit of what most panels can tell you. There’s no context, no...
The Electronic Security Association (ESA) has announced a new strategic partnership with nFACT, Inc., a B2B labor sourcing marketplace, connecting electronic security and life safety integrators with subcontractors from across the United States. Through the partnership, nFACT will become ESA’s...
The electronic security industry is celebrating one of its own. Holly Borgmann, Vice President of Government Affairs at ADT and former board member of the Security Industry Alarm Coalition (SIAC), has been selected to receive the prestigious William N. Moody...
For years, recurring monthly revenue (RMR) has been one of the industry's most important business metrics. It provides predictable cash flow, strengthens company valuation, and creates long-term stability. But as security technology continues to evolve, so does the opportunity to...
The Electronic Security Association's Annual Meeting has always served as more than a governance requirement. It is a snapshot of where the industry stands, what it has accomplished, and where it is headed next. This year's meeting, held during ESX...
By Taylor Criddle, Vice President of Advocacy and Public Affairs The electronic security and life safety industry is not what it was fifteen years ago. The products are different. The business models are different. The workforce requirements are different. And...
By Crystal Jacobs, Program Lead at Security America For nearly 20 years, Security America has been committed to providing security industry professionals with comprehensive insurance solutions, competitive pricing, and exceptional service. As the risks facing businesses continue to evolve, we...
Industry veteran Jeremy Bates brings a lifetime of experience in the security industry to his role as Chairman of ESA. Bates grew up in the industry, beginning his journey when his parents worked at Sonitrol of Dallas, Texas, before moving...
By Jeremy Bates, Chairman, Electronic Security Association As I begin my term as Chairman of the Electronic Security Association, I'm incredibly grateful for the opportunity to serve this industry. We have an outstanding Board of Directors, dedicated volunteers, and an...