Untangling Subcontractor Success

Untangling Subcontractor Success

Many businesses rely heavily on subcontractors—and in the electronic security and life safety industry, these partnerships are often essential. Subcontractors help organizations scale, expand into new regions, add specialized expertise, and remain competitive in a fast-evolving marketplace. But strong results...
Today’s Homeowners Are Smart: Your Residential Technology Solutions Should Be, Too

Today’s Homeowners Are Smart: Your Residential Technology Solutions Should Be, Too

Systems integrators working in the residential sector know that homeowners are getting smarter all the time. Demand for smart home solutions, driven in huge part to advancements in IoT technology, is soaring. The U.S. smart home market, according to Grandview Research, was valued at $23.72 billion in 2024,...
Bringing Outsiders In: Tips for Onboarding Salespeople from Outside the Industry

Bringing Outsiders In: Tips for Onboarding Salespeople from Outside the Industry

By Tracy Larson, President, WeSuite  Hiring salespeople from outside the security industry can feel like a bold move, but in today’s job market, it’s often necessary. The experienced security salespeople you want are already working for your competitors, and most candidates have no idea what it takes to...
A Practical Guide to Additional Insured Requests

A Practical Guide to Additional Insured Requests

In the alarm industry, it’s common for customers to request to be named as an additional insured on your insurance. Granting that status can help secure business and build trust, but it also opens the door to potential overexposure if not handled carefully.  The real protection doesn’t come from...
FAST Forward: Preparing the Next Generation of Security Professionals

FAST Forward: Preparing the Next Generation of Security Professionals

By John Nemerofsky, Chairman of the Foundation for Advancing Security Talent (FAST)  The security industry isn't going anywhere! As we look beyond 2025, it's clear that we need to prepare a workforce equipped with the tools to secure our critical infrastructure, businesses, and schools.  The Foundation for Advancing...
The Value of an Open Platform Video Security: A Smarter Approach to Modern Surveillance

The Value of an Open Platform Video Security: A Smarter Approach to Modern Surveillance

Each day the surveillance industry delivers new innovations to meet business needs. AI-powered video analytics and cloud video solutions are becoming commonplace elements of smart, modern video security platforms.  Unfortunately for most customers, their security systems are deeply ingrained into...
ESA Announces Call for Nominations: 2026 Board of Directors Election

ESA Announces Call for Nominations: 2026 Board of Directors Election

ESA announced the commencement of the annual election process for the Board of Directors on January 15. 2026.The Leadership Identification & Nomination Committee (LINC) invites Integrator and Associate Members of ESA in Good Standing, serving as Voting Representatives for their organizations, to participate in...
Volunteerism as a Growth Strategy

Volunteerism as a Growth Strategy

When Melissa Brinkman, CEO of Custom Alarm, a 27-year veteran of the electronic security and life safety industry, first joined the Association’s Board of Directors, she thought of it as “something extra” to do outside her day-to-day work. Seven years later, she laughs...
Foundation for Advancing Security Talent Welcomes Eight New Members to the FAST Board of Directors

Foundation for Advancing Security Talent Welcomes Eight New Members to the FAST Board of Directors

The Foundation for Advancing Security Talent (FAST) has named eight new members to the FAST Board of Directors—an expert-led group drawn from the membership of the Security Industry Association (SIA), the Electronic Security Association (ESA) and PSA and that defines...
Welcome Our Newest December Integrator Members of 2025

Welcome Our Newest December Integrator Members of 2025

This month we have had 40 new integrator members join the association! Here are all the new Integrators that have joined ESA in December. Welcome to the ESA Community! Many electronic security and life safety integrator members join ESA for...