Make an Impact Through the ESA Membership Campaign

Make an Impact Through the ESA Membership Campaign

ESA is looking for industry professionals to volunteer for the Membership Campaign and help grow the association while strengthening the electronic security and life safety industry. ESA connects professionals, shapes policies, and advances the collective interests of the industry. While...
eufy Partner Program: Grow with eufy, Earn More Together

eufy Partner Program: Grow with eufy, Earn More Together

eufy Security is launching the eufy Partner Program — a three-tier partnership and a dedicated B2B installer portal built to solve what professional installers have told us matters most: exclusive B2B pricing, structured support, and a streamlined onboarding process. Become...
Shape the Future Through the ESA Youth Scholarship: Volunteer Now!

Shape the Future Through the ESA Youth Scholarship: Volunteer Now!

ESA is seeking industry professionals interested in serving on the Youth Scholarship Committee and helping support the next generation of students and future leaders. The Youth Scholarship provides an opportunity for ESA to give back to the families of first...
How Cloud Video Surveillance Improves Security for End Users

How Cloud Video Surveillance Improves Security for End Users

The video surveillance systems your business offers often serve as the core of your customers' physical security operations. Yet, if these systems end up becoming outdated, disconnected, or difficult to manage, it can make customer investigations take too long, safety...
ESA Releases Inaugural Industry Performance Index for Security Integrators to Navigate Market Trends

ESA Releases Inaugural Industry Performance Index for Security Integrators to Navigate Market Trends

Following the launch this summer of its Industry Research Center, the Electronic Security Association (ESA) is pleased to announce the release of its inaugural Industry Performance Index (IPI) report. A new initiative aimed at delivering economic and industry intelligence to...
How to Position a Security Brand so Price Stops Being the Conversation

How to Position a Security Brand so Price Stops Being the Conversation

By Janet Fenner, Owner and President, Defined Marketing  Price wars are exhausting. They're margin-crushing, morale-draining, and completely avoidable for security companies that understand what's actually driving them.  The conversation going wrong in your sales process usually starts long before a...
Beyond the Alarm: Why Environmental Sensor Monitoring Is Becoming Table Stakes for Security Integrators

Beyond the Alarm: Why Environmental Sensor Monitoring Is Becoming Table Stakes for Security Integrators

For decades, alarm monitoring has run on a simple logic: normal, alarm, or trouble. An operator sees “Zone 7 Alarm” and reacts. It works, but it’s also the limit of what most panels can tell you. There’s no context, no...
ESA Announces New nFACT Partnership to Help Integrators Expand Visibility and Source Subcontractor Partners

ESA Announces New nFACT Partnership to Help Integrators Expand Visibility and Source Subcontractor Partners

The Electronic Security Association (ESA) has announced a new strategic partnership with nFACT, Inc., a B2B labor sourcing marketplace, connecting electronic security and life safety integrators with subcontractors from across the United States. Through the partnership, nFACT will become ESA’s...
Holly Borgmann Honored with The Prestigious Moody Award

Holly Borgmann Honored with The Prestigious Moody Award

The electronic security industry is celebrating one of its own. Holly Borgmann, Vice President of Government Affairs at ADT and former board member of the Security Industry Alarm Coalition (SIAC), has been selected to receive the prestigious William N. Moody...
Turning One-Time Customers into Long-Term Subscribers

Turning One-Time Customers into Long-Term Subscribers

For years, recurring monthly revenue (RMR) has been one of the industry's most important business metrics. It provides predictable cash flow, strengthens company valuation, and creates long-term stability. But as security technology continues to evolve, so does the opportunity to...