How to Build a “Tried and True” Brand

How to Build a “Tried and True” Brand

Better serve customers to become a family favorite We all have them. The “tried and true” brands that we don’t stray from.   When you are a small business, the ultimate question is how do we get a customer to trust, invest and rely on our...
Welcome Aboard! Facing Recruitment After a Pandemic

Welcome Aboard! Facing Recruitment After a Pandemic

Furloughs, layoffs and hiring freezes are the tip of the iceberg of what many companies are facing during the COVID-19 pandemic. As we turn around our ‘Open for Business’ signs, many businesses will need to adapt to a new season of recruitment. I investigated the new changes to the recruitment and...
Personality Assessments in the Electronic Security Industry: Harmful or Helpful?

Personality Assessments in the Electronic Security Industry: Harmful or Helpful?

What do personality tests really reveal? Many companies see the benefits of handing out a personality test upon hiring, such as understanding how a worker interprets tasks or how well an employee might work with others. Others warn of potential...
ESA Member Companies Dominate 2020 SSI SAMMY Awards

ESA Member Companies Dominate 2020 SSI SAMMY Awards

Photo Courtesy of Security Sales and Integration ESA member companies dominated the 25th year of Security Sales & Integration’s (SSI) SAMMY Awards by filling 11 out of 14 award categories.  This one of a kind program recognizes and honors dealers...
Drawn to a Spark in the Industry

Drawn to a Spark in the Industry

Every passion begins as a moment of curiosity – an interest sparked by a reaction to something unexpected or unexplored. For Merlin Guilbeau, CEO of ESA and industry veteran, there have been many moments along the way where his interest...
ESA Stands with Electronic Security and Life Safety Industry During COVID-19 Crisis

ESA Stands with Electronic Security and Life Safety Industry During COVID-19 Crisis

ESA is now offering select free CEU courses in recognition of the economic challenges for businesses affected by COVID-19. These six courses extend the opportunity to learn new topics and to work toward certification or licensing while many might have...
Let’s Chat: Combating the Mental Health Stigma

Let’s Chat: Combating the Mental Health Stigma

According to the Centers for Disease Control and Prevention (CDC) nearly 1 in 5 US adults aged 18 and older reported a mental illness in 2016. With so many individuals affected by mental health issues, the preliminary causes of these symptoms may come...
Brinks Home Security 5K Benefits Community, Mission 500

Brinks Home Security 5K Benefits Community, Mission 500

In four years, one dynamic duo has partnered to raise more than $200,000 for children living in severe need. ESA Member Brinks Home Security, a long-standing security company driven by passionate leaders and staff, not only provides security to one million residents and businesses in the United States, but has teamed up with Mission 500 to serve children and families...
Doing The Right Thing

Doing The Right Thing

Meet Emma Fatzaun, a driven high school senior with a 4.0 GPA, at James B. Hunt High School in Wilson, North Carolina. She devotes her time to her community and is involved in more student organizations than can exhaustively be...
The Real Cost: Investing in Employee Engagement

The Real Cost: Investing in Employee Engagement

How connected are you with your company? For today’s security executives, encouraging workplace connections may be a vital element in company success. Retaining satisfied employees is a major concern at a time when the cost of recruiting, training and onboarding...

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There’s no better way to build and strengthen your business than by leveraging the benefits of ESA membership.

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