The Union of Physical and Cyber Security Solutions for Consumers:Security Solutions Coming Together
The home security industry has picked up millions of new households in 2020 and 2021 as consumers’ desire for safety and stability has amplified, in part due to the rise of DIY security solutions, the impact of a pandemic, and economic uncertainty. Currently, 36% of all internet households in the US have a home security system, a 14% increase from the 22% just 5 years ago.
62% of consumers feel that it is impossible to keep data completely private
Only 37% of consumers trust the companies that have access to their personal data
Only 26% feel that they get value in return for sharing access to their personal data
The full report, The Smart Home Opportunity: Room-By-Room, is a Parks Associates Research Report commissioned by ESA and sponsored by Resideo to deliver the latest facts and trends to help you make informed decisions on capturing new customers through careful business strategy evolutions.
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