Safe at Home

Safe at Home
Monday, November 22, 2010  


Did your email system distort this message?  See it online.

For Immediate Release

ESA Media ContactsLaurie A. KnoxDirector of Communications,Public Relations & MarketingPhone: (888) 447-1689 ext. 209E-mail:[email protected] SmithCommunications SpecialistPhone: (888) 447-1689 ext. 210E-mail: [email protected]

Safe at HomeLatest advances in home security give parents an edge when kids are alone
Parents go through the same basic “to-do” list each holiday season: Turkey? Check. Presents? Yep. Decorations? All set.
Kids have an entirely different “to-do” list that consists of just one item – school? Not this week.
During the holiday season, many schools across the nation close their doors for all or most of the weeks of Thanksgiving, Christmas and New Years. So parents who work add an additional item to their checklist – safety. Left alone during holiday breaks until their parents get home, latchkey kids need to be provided with a safe, secure environment.
That’s no small task. According to the U.S. Department of Labor, in more than 15.2 million households with children under the age of 18, both mom and dad work outside the home. And with the lure of expensive gifts stashed away in closets or under Christmas trees, this time of year offers extra incentives for thieves to break into homes.
“For children who are home alone, an effective, monitored security system provides a greater level of comfort for the parents, and a greater sense of protection for the children,” said Dom D’Ascoli, president of the Electronic Security Association ( Based in Irving, Texas, ESA provides information, training and advocacy for more than 2,500 member companies who employ more than 500,000 industry professionals.
Traditionally, the idea of keeping kids safe has centered on the well-known model of a standard security system: control panel, keypad, door and window sensors, an audible alarm, and centralized offsite monitoring. But state-of-the-art home security solutions are now going far beyond the basics.
Marshall Marinace, owner and president of Marshall Alarm Systems in Yorktown, N.Y., is a 37-year veteran of the security industry, as well as a vice president on the ESA Board of Directors. He says it is now common for parents to be able to interact with a security system, even when they aren’t home, rather than simply react if something goes wrong.
“There are so many possibilities because of technology developed in the past few years,” Marinace said. “The equipment is more advanced, but it also costs much less and it’s easier to install and maintain.”
The most basic level of interactivity is a text message or e-mail sent to the parent via mobile phone or computer when a child arrives home safely, or leaves home again later in the afternoon. This not only eliminates the need for phone calls, he said, but also saves time during a busy workday.
Further, that notification can be linked to a live video feed via the web or as a video clip attachment that can be triggered by specific actions inside or outside the home.
“Video is the hottest thing right now,” Marinace said. “People are asking for a series of cameras that can provide video through the Internet, and also store it on a digital recording device inside the house for later review.” In fact, he said, some devices can store six months of video or more in a searchable archive.
Video is an excellent way to monitor what’s going on at home, although the hidden “nanny-cam” has become less popular, with more emphasis on open placement of cameras in strategic areas. Ralph Sevinor, president of Wayne Alarm Systems in Lynn, Mass., who has spent more than 30 years in the security industry, says privacy issues have become important.
“The development of video technology is opening up new ground so quickly it’s difficult to keep up with both legally and ethically,” he said. “The issue is the perception of privacy, and whether people are aware they are being viewed. So as a company, we won’t place hidden cameras, and we discourage homeowners from doing that.”
Taking privacy issues into consideration, cameras are generally placed openly both inside and outside the house. Not only does this give parents the ability to monitor when their child comes and goes, but they can also track activities such as homework, watching TV or playing video games, and see visitors when they arrive and leave.
Additionally, security access codes have become more sophisticated. Instead of a traditional single-code system, for example, customized codes can monitor or restrict access to specific areas or items within the home.
Using a “partitioning” technique, Marinace said, a child or a caregiver can be given a security code that limits accessibility to sensitive areas such as master bedrooms, medicine cabinets or gun storage. If the need arises to enter those areas, he said, a parent can either provide the appropriate code, or remotely provide access to the area via the Internet.
In fact, the combination of video monitoring and remote interaction is the cornerstone for any effective security system. This allows parents to take a hands-on approach to security without even being at home.
“People want to have checks and balances, and verification that everything is being taken care of,” said Bob Tucker, a spokesperson for ADT Security Services, which has 350 sales and service locations in North America. “So instead of finding out about events after they’ve happened, homeowners want to be able to remotely interact with their systems.”
Tucker said the next level of interaction goes beyond simply controlling a security system. The latest technology on the market provides centralized wireless control of a wide array of household functions – not just sophisticated monitoring of security and video, but also control of temperature, lighting, appliances and entertainment components. Recurring events can be automated, such as timing for lights or appliances, and alerts can be provided for any crisis events inside the home, including water leaks, fire, or carbon monoxide emissions.
Parents can control these systems remotely via computer or mobile device. Inside the house, the system is controlled from a portable touchscreen panel anywhere inside the home, as well as through wireless devices.
“It’s more than about being able to control what’s going on when your children are home alone, or when no one is home at all,” he said. “Ultimately, it’s a lifestyle management concept where you have control over your environment from inside the home, whether it’s monitoring video or getting the latest weather report.”
In the end, though, for parents of latchkey kids, only one thing matters.
“You want to make sure that the ones you care about are safe,” Tucker said. “It’s all about peace of mind.”
Additional Tips for the Holiday SafetyFor most people, the holidays mean turning on the heat and putting logs on the fire. This also means an increased risk for carbon monoxide (CO) poisoning. CO gas can come from several sources including gas-fired appliances, cars and trucks, gas grills and wood-burning furnaces and fireplaces. Each year, CO poisoning causes approximately 480 deaths or more than 15,000 hospital visits in the United States. Since CO is an odorless, colorless and toxic gas, it can kill before its victims are even aware of it. At lower levels of exposure, CO causes mild flu-like symptoms.
To prevent CO poisoning, consumers should have a qualified technician inspect fuel-burning appliances at least once a year. Vehicles should bever be left running while in the garage, event with the garage door opened, a common practice when trying to warm a vehicle on a cold day. Deadly emissions can get trapped inside the house and cause CO poisoning.
In addition, a certified and independently lab-tested CO detector should be installed outside sleeping areas. A CO detector will sound an alarm before dangerous levels of CO accumulate. For added safety, consider having a CO detector included as part of a monitored home security system. This ensures that rescue personnel will be notified by a monitoring station if the victim is incapacitated.
Fire safety is another consideration during the holidays. Both Christmas tree and candle fires are highest in December, with Christmas day being the peak day for candle fires.Follow these tips to help ensure a fire-free holiday:

Always keep candles away from holiday decorations and other combustible materials.
Whenever possible, choose decorations made with flame-resistant, flame-retardant or non-combustible materials.
Use care when selecting lights and electrical decorations and check for certification by an independent testing lab. Be sure to follow the manufacturer’s instructions.
Carefully inspect all strands of lights (new and used) and replace broken bulbs before plugging them in.
Do not overload extension cords and make sure not to connect more strands than allowed.
Turn off all lights and electrical decorations before leaving the house or going to bed.
Consider adding fire detection devices to a monitored home security system; not only will the alarm sound, but the fire department will be alerted when no one is home, or in the event there is an incapacitated victim in the home.
Unattended cooking is the leading cause of home fires in the U.S. During the holidays, when friends and relatives are around, it’s easy to leave the stove unattended. Just remember to keep an eye on the range at all times.
The holidays also offer many wonderful opportunities for giving to others, but someone not on the nice list is the local burglar. According to the FBI, there were more than 2 million burglaries in 2009 of which 61 percent involved forcible entry. Burglaries of residential properties accounted for more than 72 percent of all burglary offenses. Here are some tips families can take to prevent this crime:

Since more than half of all residential burglaries occur during the daytime hours when many people are away from home, consumers are advised to be extra cautious about locking doors and windows before leaving and making sure installed alarm systems are activated.
Don’t invite burglars in with a tempting display of holiday gifts that can be seen from the outside.
If you are going away for the holidays, you can follow this simple checklist created by ESA to minimize your risk of a home burglary.

Eliminate the opportunity: Many burglars and thieves are opportunistic and many of their crimes are crimes of opportunity rather than pre-planned crimes. An open, empty garage is a sign to thieves that reads, “Come on in, everything must go.” A vehicle parked outside with a remote control garage door opener hanging from the visor lets them know the residence is open for business as well. Before leaving the home, make sure everything is locked and secured. Remove all garage door openers from any vehicles that will be left outside while away.
Discourage the thief: Since burglars prefer to break in to homes that look unoccupied, lower the home’s appeal by making it look like someone’s there. Use timers on lights, radios and televisions, ask neighbors to put trash cans out on trash day, arrange for mail and newspaper delivery to stop or ask a friend to collect them.
Prevent easy access: Make the home a more difficult target by increasing the time it takes a burglar to enter. This is done by simply making sure all doors and windows are locked, installing deadbolt locks on all outside doors and keeping trees and hedges near the home trimmed to limit hiding places.
Detect an intruder: ESA recommends investing in a home security system. What better gift for the holidays? In an industry survey of 1,000 public safety officials, 85 percent of police chiefs said security systems decrease the likelihood a home will be burglarized, and almost 90 percent felt security systems increased their chances of apprehending burglars.
One final safety note: before welcoming guests into the home, test all smoke detectors and fire alarms. When guests arrive, make sure everyone knows what the fire escape plan is and how to operate the alarm system, especially if they will be in the home alone. And, if children are on the guest list, be sure to secure matches, lighters and other hazardous materials out of reach and tell them to never open the door to anyone they do not know.
Formerly the NBFAA, the Electronic Security Association (ESA) is the largest and longest established trade association representing the electronic life safety and security industry. Member companies install, integrate and monitor intrusion and fire detection, video surveillance and electronic access control systems for commercial, residential, industrial and governmental clients. In cooperation with an alliance of chapter associations, ESA provides technical and management training, government advocacy and delivers information, advice, tools, and services that members use to grow their businesses and prosper. ESA may be reached at (888) 447-1689 or on the Web at

You are receiving this press release as a courtesy of the Electronic Security Association (ESA). If you do not wish to receive future news releases, please reply with “REMOVE” in the subject line. If you prefer to receive information in a different format, or as an attachment, or if you need additional information, please contact the Communications Department.
Electronic Security Association2300 Valley View Lane, Suite 230 • Irving, TX 75062Toll Free (888) 447-1689 • Local (214) 260-5970 • Fax (214) 260-5979
All content 2010© Electronic Security Association, Inc.