“It’s who you know,” as they say. But I disagree. It’s not who you know, it’s who trusts you. The same principle applies to marketing. It does not matter how many people know about your business if no one trusts it.   The future of marketing is credibility, and...

Here are highlights of legislative activity that could impact the electronic security and life safety industry.   Federal Legislative Summary – July 2021 Congress continued to wrangle over infrastructure in July. It seemed most of the news coming out of...

We are monitoring 122 bills related to occupational licensing just passed the halfway mark in the year. Many are innocuous. But many others could have or will have a significant impact on your business, if passed. As the electronic security...