Home Security & Monitoring: Subscriber Churn and Retention
The security industry is stabilizing as the traditional players are reducing debt, divesting from unprofitable sectors outside of their core, and reducing customer acquisition costs through improved offerings that are meeting the consumer market demand.Dealers must focus on retaining customers and providing exceptional value as their top priorities. With the growing competition from smart home technologies,delivering reliable services and continually enhancing customer experience are vital for sustaining market presence and ensuring customer loyalty…
30% of US internet households own a security system as of Q4 2023.
60% is the number of US households with self-monitoring believe it keeps them just as safe as professional monitoring.
At 29%, the highest single trigger for acquiring a security system is a desire for smart home features.
The full report, Home Security & Monitoring: Subscriber Churn and Retention, is a Research Report commissioned by ESA and sponsored by Resideo to deliver the latest facts and trends to help you make informed decisions on capturing new customers through careful business strategy evolutions.
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