Cash is King — Right?

Cash is King — Right?

Many small business owners — freshman or veteran — think profit is the true measure of their enterprise’s success, even more valuable than other business investments. Is this true? Well, no offense to George, Thomas, Abe or Benjamin, but the answer is “no.”   Cash is the “gasoline” for your business “machine,” but your profit...
4 Arrows to Implement into Your Marketing Quiver for 2021

4 Arrows to Implement into Your Marketing Quiver for 2021

As I reflect on the small security business landscape of 2020, I think one of the greatest lessons learned was that of being agile enough to pivot while staying relevant. It was motivating and inspiring to see small security businesses literally shuffle entire business plans and create ways...