Smart Security, Smarter Energy: The Next Frontier for Residential Dealers
In 2025, rising electricity costs and growing demand for power are shaping homeowner priorities — and creating new opportunities for security dealers. With the U.S. Energy Information Administration projecting 2% growth in electricity consumption in both 2025 and 2026, driven by electrified HVAC systems, electric vehicles, and data-hungry infrastructure like data centers, households are increasingly concerned about both their utility bills and the reliability of their power supply…
46% of US internet households are willing to share energy data across devices to improve efficiency, and that rises to 60% of households with a security system.
36% want to reduce energy but lack know-how or time; 50% actively try to reduce usage.
31% of security system owners cite demand for smart home features as a purchase trigger for their system, and that rate jumps to 38% among those buying a system in the past 2 years.
The full report, Smart Security, Smarter Energy: The Next Frontier for Residential Dealers, is a Parks Associates Research Report commissioned by ESA and sponsored by Resideo to deliver the latest facts and trends to help you make informed decisions on capturing new customers through careful business strategy evolutions.



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