Looking Forward: Home Security Trends in 2022
The MDU market has become increasingly important to device manufacturers as they seek to drive overall market adoption of smart home products, and naturally, there are opportunities for extended services as a result. According to Parks Associates consumer research, 43% of MDU residents owned a smart home device in 2020, compared to 30% in 2019. Property damage and break-ins are the leading issues for property managers. Among property managers that currently use smart home devices, smart camera monitoring and smart parking rentals are the most common safety and security use cases.
Nearly 40% of US broadband households obtained their security system through dealer channels.
45% of broadband households report strongly agreeing that they feel safe enough with only professional monitored home security systems.
36% of US broadband households have a security system, and 39% are obtained through security dealer channels.
The Report, Looking Forward: Home Security Trends in 2022, is a Parks Associates Research Report commissioned by ESA and sponsored by Bold Group to deliver the latest facts and trends to help you make informed decisions on capturing new customers through careful business strategy evolutions.
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