Brand Loyalty and Customer Experiences

Brand Loyalty and Customer Experiences

Meatloaf? Chicken soup? King ranch casserole? Fried chicken? Chocolate cake? Apple pie? What’s that one dish your mom used to make to which no other replica can compare? The single recipe that even a Michelin-star chef could not compete on your palate’s battlefield?  Maybe she brought...
How to Respond to Industry Critics

How to Respond to Industry Critics

First the good news: Throughout the country, there is growing support for the Model Alarm Ordinance — developed by SIAC in partnership with leading law enforcement organizations such as the National Sheriffs’ Association and  International Association of Chiefs of Police.   Now, the bad news: Industry critics are still using a misleading statistic —...
PPP2 Application Deadline Extended

PPP2 Application Deadline Extended

The U.S. Senate approved a two-month extension of a popular U.S. small-business relief program that still has about $79 billion left to distribute, giving companies until the end of May to apply for the forgivable loans. The Senate passed the...
ESA Members Vote to Restructure and Empower Board of Directors

ESA Members Vote to Restructure and Empower Board of Directors

In 2019, the Electronic Security Association Board of Directors made the decision to sunset its Chartered Chapter program. This put in motion a need to update and restructure the Board of Directors that reflects not only best practices for nonprofit...
Cash is King — Right?

Cash is King — Right?

Many small business owners — freshman or veteran — think profit is the true measure of their enterprise’s success, even more valuable than other business investments. Is this true? Well, no offense to George, Thomas, Abe or Benjamin, but the answer is “no.”   Cash is the “gasoline” for your business “machine,” but your profit...
ESX 2021 Virtual Experience to Deliver Real Education, Innovation and Connections

ESX 2021 Virtual Experience to Deliver Real Education, Innovation and Connections

Join your community of security professionals at the ESX 2021 Virtual Experience, the only national event dedicated to networking and educational opportunities for the professionally installed and monitored electronic security and life safety industry. Hosted by the Electronic Security Association (ESA), the 14th Annual ESX exhibition will take place June...
Global Security Industry Statement on Cybersecurity Threats

Global Security Industry Statement on Cybersecurity Threats

As representatives of the security practitioners and security solutions providers responsible for protecting people and assets around the globe, our organizations have long championed and promoted robust cyber readiness education and adherence to international cyber security standards. We share a...
Newness, Resilience and Gratitude Stewards Us Forward

Newness, Resilience and Gratitude Stewards Us Forward

The turn of the year always seems to bring a sense of newness, but this year, within that newness, we must find the resiliency to continue down the road of recovery — professionally and personally — all the while, demonstrating...
Alarm Industry Research and Education Foundation (AIREF) Evolves Into the Foundation for Advancing Security Talent (FAST)

Alarm Industry Research and Education Foundation (AIREF) Evolves Into the Foundation for Advancing Security Talent (FAST)

By Kirk MacDowell, MacGuard Security Advisors and past Chair, AIREF Something important happened in 2020 and it occurred without fanfare. The AIREF Board of Directors did something admirable. They reexamined their existing mission, looked at common issues impacting the industry...
Cellular Technology Changes for Fire & Life Safety Professionals: An Easier Transition for All

Cellular Technology Changes for Fire & Life Safety Professionals: An Easier Transition for All

The 3G and CDMA sunsets are in motion and now is the time for fire pro-installers to ensure they are adequately prepared to keep customers connected. Sunset timelines for machine-to-machine devices are different than consumer devices. As of this Q&A,...

Are You Leveraging the Power of ESA Membership?

There’s no better way to build and strengthen your business than by leveraging the benefits of ESA membership.

Already a Member? Sign In