by Mike King — Hosted Services Manager, Axis Communications
You might be hesitant to expand your offering outside of alarm services, but adding managed services to your RMR model will attract business from new and existing customers. The security industry is changing, as more and more customers are demanding cloud-based managed systems. Add value to your alarm business by meeting this demand.
First, let’s clarify the difference between the “cloud” and “hosted video”. The cloud refers to systems operating seamlessly and smartly over the internet. Cloud-based systems require low maintenance and are cost effective, so it’s no wonder they are increasingly popular. Using cloud-based technology, hosted video stores the video in the cloud. Video can be sent to the cloud and can include a central station to make reliable decisions.
Why should you add this type of system to your RMR model?
Video verification is essential
If you already sell alarm monitoring as a service, video verification is a logical addition. It pairs alarm signals with video so you can see exactly what caused the alarm. You can also view live video from the site. No more guessing – this is a big step in false alarm reduction, as you’ll be able to see if an alarm was triggered by a burglar or if severe wind caused a window to shatter. In addition, it’s becoming more common for officials to require video verification before responding to an incident.
Systems are simple to set up
When you think of adding physical security to your RMR model, you probably start thinking of all the time and resources it will cost you. Physical security systems in the cloud are simple to install and configure. You don’t even need to hire a network specialist, as systems are extremely intuitive and user-friendly. All you need to do is plug in a couple of cables and register the products, then your customers are ready to go.
It’s an attractive offer
Customers with small and mid-sized systems already have a lot going on. Security is at the top of their lists, but they don’t have the time or money to monitor in-house. Provide them with a sense of peace and security knowing that their business is being watched over at all times. If they already have their alarm system monitored, why wouldn’t they want the added safety?
Easily increase your recurring revenue
Managed services can be treated the same way as your alarm services. As you know, a monthly fee is attractive to customers because they aren’t paying any upfront costs and payments are manageable. By adding on a separate monthly fee to monitor video, you can substantially increase your recurring revenue flow.
Change isn’t easy, but if you want to grow your business and become competitive in the market, adding managed services to your RMR model is a practical way to go. Provide customers with a service that they’ll appreciate by giving them one less thing to worry about.
Going to ESX? Join Axis Communications in booth #509 to discover additional benefits of adding video surveillance to your offering! Check out the schedule for our short educational sessions.